
Waffles + Mochi
Film + TV
A behind-the-scenes look at the pitching process for a new kids’ food show, available to stream on Netflix.

I recently had the pleasure of joining a pair of filmmakers to brand and pitch their 10-years-in-the-making kids' food show, Waffles + Mochi.

Together, we got the show picked up by Netflix and Higher Ground Productions, the brand new entertainment company founded by Barack and Michelle Obama.

I designed, printed, and hand-bound a recipe notebook that was gifted to Mrs. Obama in the initial pitch meeting with Higher Ground Productions.


A series of quirky little foodie friends were illustrated in the early phase of the pitching process, to help set the tone of the show.



Throughout the one-year pitching process, I illustrated several pieces of character concept art that ultimately helped network execs fall in love with Waffles and Mochi as much as our team had!
